Date, guest count, budget and style come with the inquiry. The day itself runs from your phone.
Hold the date, send the contract and collect the balance by bank in one thread. Once you’re booked, you work from the couple’s live plan: the room, the final count, the dietary list and the music. When anything changes, you already have it.
The couple plans in The Veil. You work from the same wedding, from the first reply to the end of the night. The panels beside each step are illustrations with example names and numbers.
01Leads
Answer first, with the wedding in front of you.
A new inquiry arrives as a notification with the date, guest count, budget and style already on it. Reply in a tap. On Pro, schedule the reply for the morning, or start from a draft The Veil writes from your own packages and what your calendar says about their date. You edit every draft before it sends.
Call, text or email the couple from the lead
Send a quote from your saved packages, or start it from their inquiry on Pro
Catch me up: where a lead stands and the next step, on Pro
Client emails from your own domain, and an away reply while you're off, on Pro
Your leads are never resold to your competitors
Inbox
Maya & Jordan · Jun 12, 2027New
Priya & Sam · Sep 18, 2027Replied
Alex & Rae · Oct 2, 2027Sends 8:00 am
140 guests · $38k–45k · Garden, candlelit
02Holds and calendar
Hold the date. The next couple waits in line.
Put a 7-day hold on a date while a couple decides. A second and third couple can hold the same date behind them, and they move up and hear about it when a hold ends. Tours, tastings, holds and booked days share one calendar, and a booked day blocks itself.
Couples book tours from your page
Venues hold each room on its own
A booking can run across days, from the rehearsal to the brunch, and blocks each one
Clients book an open date and pay the deposit themselves, on Pro
Your Google Calendar's busy days block here too, on Pro
Open dates couples can see before they ask, on Pro
Saturday, June 12, 2027
1st hold · Maya & Jordan6 days left
2nd hold · Priya & SamIn line
3rd hold · Alex & RaeIn line
Tour booked for Thursday, 4:30 pm
03Quotes, contracts and payments
Quote, sign and get paid in one thread.
Send the quote, the contract and the invoice in the same conversation. Couples pay you inside The Veil by card or bank. A bank payment costs 0.8% in processing, capped at $5, so a $20,000 balance costs $5 to collect. Offer up to 2.5% off for paying by bank and clients see both prices. Record a check or cash in one tap.
Contracts signed with a finger, with a signed record you keep
Clients read the key terms in plain words before they sign
Deposit, installments and balance on a payment schedule
Extras the client ticks on the quote before accepting, on Pro
Installments that release on their due date, on Pro
Money goes to your own Stripe account, with each month laid out to reconcile
Payment schedule
Deposit · by bankPaid
Installment · Mar 1Paid by check
Balance · Jun 1$20,000 due
Bank processing on the balance: $5.00
04Menus, counts and minimums
The kitchen's numbers come from the couple.
Your menu lives here, each course priced per guest or flat, and any of it drops onto a quote as a line. A per-guest line follows the couple's RSVPs: more yeses raise the bill the moment they happen, never below the minimum you guaranteed. Guests choose their own dinner when they reply, and you see the count by dish and by table. On Pro, your rates and food-and-beverage minimums live per room, month and weekday, the quote warns while the food lines fall short, and the kitchen sheet prints the count with what changed since the last print.
Courses priced per guest or flat, added to any quote
A line can follow the guests, the tables, the households or the wedding party
Guests pick their dinner on the RSVP, and the totals reach you by dish and table
F&B minimums by room, month and weekday, checked on the quote, on Pro
The kitchen sheet, bar packages by guest count and a cake builder, on Pro
Once you're booked, you see the parts of the wedding you work from, and they update as the couple plans. A venue draws each room to scale, and the couple seats their guests in that room. The florist sees the tables, the caterer the final count and dietary list, the DJ the music and the Do Not Play list.
The final guest list arrives when the couple locks it
Counts, tables, dietary needs and dinner choices that keep themselves current
Room blocks you hold show on every guest's invitation, with the code, rate and book-by date
When the couple moves the date, your calendar, lead and run sheet move with it
A day sheet with call times for your team, a page for each day of a longer booking
Garden Room · 60 × 48 ft
138 of 140 seated
Final count
140
Vegetarian
18
Allergies
7
06Run the day
Run the day from your pocket.
Start each moment as it happens. When the toasts run long, push the rest of the schedule back. Check vendors and guests in. Send one update and it reaches the couple, every vendor and every guest at once.
Built for venues and planners
Guests get it as a notification, or on their own page
Every vendor works from the same run of show
When the couple moves a moment, move what follows it in one tap, on Pro
Now
6:45 pm · ToastsRunning
7:15 pm · Dinner servicePushed 15 min
Vendors checked in6 of 6
Update sent to the couple, 6 vendors and 140 guests
07After the day
Send the day straight to the couple.
A photographer, videographer or planner booked through The Veil adds the day's photos and the wedding film to the couple's gallery from the lead, or from the Vendors app on the way home. They land beside the guests' photos, marked as yours, and the couple sees them in the app and on their invitation page.
Sneak peeks tonight, the full set when it's edited
The wedding film by its YouTube or Vimeo link, playing right in the gallery
Beside the guests' photos, and marked as yours
Maya & Jordan · After the day
Photos from you16
The wedding filmLinked
Photos from guests41
Shown to the couple in the app and on their invitation
08Teams
Everyone who works the wedding gets their own login.
Studio gives each person on your team their own login and role, from the owner to the day-of staff. Each person works their own leads, and more than one location runs under one account.
Studio includes everyone who works there, with no charge per person
Pro includes up to three people at no extra charge. Four or more is Studio
Add day-of staff for the wedding day itself
Team
Dana · OwnerAll leads
Luis · Manager12 leads
Kim · CoordinatorDay of
Studio · Main Hall and Riverside
09Numbers and connections
Know what's coming in, and connect what you already use.
Pro adds the numbers and the connections. Today opens with what your open quotes are worth, weighted by how far along each lead is. Build a report grouped by source, room, month or a field of your own, and download it. QuickBooks keeps your books, and new leads can post to Slack or to any system you run.
Three fields of your own on every booking, up to twelve on Pro
Pipeline value, reports and the report builder, on Pro
QuickBooks: deposits held until the event, your tax rate, a class per location on Studio
Webhooks and a read-only API on Pro. On Studio, the API and Claude can add leads and notes
Today · Pipeline
Open quotes, weighted$84,500
Collected this month$31,200
Leads with no quote yet4
Unweighted: $142,000 across 11 open quotes
10Community and Discover
Show your best weddings where couples look.
Post real weddings to the Community feed. Couples find them in Discover and reach your page straight from the post. On Pro, your storefront carries the Verified badge and sorts above free storefronts in your categories.
Reviews only from couples who booked and paid you
A public storefront search engines can find
A fast-reply badge you earn by answering quickly, on any plan
Discover · Venues
Your venue · VerifiedPro
A real wedding you postedIn Community
Responds quicklyEarned
Built for your trade
The couple plans in our app. Each of their vendors gets the part of the plan they work from.
The Veil Vendors is our app for venues and wedding pros, on iPhone and Android. iPhone is coming soon. It signs in with your portal account and comes with every plan, including Free.
A founding price is locked for 5 years, then rises no more than 25% a year. It holds while your subscription stays active. Prices don't include sales tax, which is added at checkout where your state charges it. The full terms are in the Vendor Terms.
What you pay now
You are already paying two bills.
A listing so couples can find you, and software to run the work once they do. One plan on The Veil covers both.
Small-market photographer
grosses $30–60k
Listing
$600–1,800
Software
$335–348
Together, a year
$935–2,148
$500 on The Veil Pro
Mid-market photographer or planner
grosses $70–125k
Listing
$2,400–5,400
Software
$525–600
Together, a year
$2,925–6,000
$500 on The Veil Pro
Wedding venue
grosses $100k–2.8M
Listing
$6,000–12,000
Software
$1,668–3,600
Together, a year
$7,668–15,600
$1,999 on The Veil Studio, or $1,290 while founding places last
And if you are smaller than every number on this page.
Six weddings a year, on weekends, alongside a job. A listing with a floor of $600 and a twelve-month contract is not a decision you were weighing and declined — it is more than the work is worth, so the category simply has no product for you. That is most of why the good local vendors are missing from it.
There is no floor here, and nothing to decline. Claim the storefront, take the inquiries, answer them, send a contract and get paid — for nothing. We take 3% the day a booking is paid through the platform, and nothing at all in a year where none is. One wedding or forty, the arithmetic never stops working.
And you are never charged for a lead that goes nowhere.
Directory leads run $50–200 each, whether or not the couple ever replies — and the same inquiry is sold to several of your competitors at once, which is why speed of reply decides the booking. Here, the couple reaches you and nobody else, and we take 3% only when a booking is actually paid through the platform. Paid directly? We take nothing.
No contract, either.
Listings in this category are commonly sold on twelve-month terms, with renewal increases vendors say they did not see coming. Pro is $500 a year, about $42 a month, or $50 monthly and cancel whenever. On fees alone it pays for itself at about $16,700 of bookings a year.
Listing prices are not published by the companies that charge them; the figures above are what vendors report paying, compiled from 2026 industry breakdowns and current as of August 2026. Software prices are each company’s own published rates. We would rather show our working than ask you to take the comparison on trust.
Straight answers
The questions worth asking first.
Including when to stay on the free plan.
What does it cost to be listed?
Nothing. No listing fee, no lead fee, no contract and no minimum. Claim or create your business, build your storefront and take inquiries without paying anything.
How does The Veil make money from a free account?
We take 3% of a booking paid through The Veil. If the couple pays you directly, we take nothing. You are never charged for a lead that goes nowhere.
Do you resell my leads to my competitors?
No. A couple who inquires with you is not sold to four other businesses in your category. That is how the directories make their money, and we chose not to copy it.
What does Pro unlock?
A 0% platform fee instead of 3%. The Verified badge, and placement above free storefronts in your categories in Discover. An availability calendar couples can see before they ask, and online booking with a deposit. Rates and minimums, the kitchen sheet, and extras clients tick on a quote. The AI that drafts replies and catches you up on a lead. Saved replies, send later, automations and client emails from your own domain. Reports, pipeline value, QuickBooks, webhooks and a read-only API. Installments that release on their own due dates. Pro includes up to three people, each with their own login, at no extra charge. Four or more people is Studio.
Is Pro worth $500 a year?
On fees alone, Pro pays for itself once you take about $16,700 a year through The Veil on the annual plan, or $20,000 on the monthly one. Below that, the badge, the placement and the calendar are the reason to upgrade. If none of those matter to you yet, stay on Free.
When do I need Studio?
When four or more people at your business need to see a booking. Studio includes everyone who works there, each with their own login and role, plus day-of staff and more than one location. The first 200 founding places are $1,290 a year and the next 300 are $1,390, each locked for 5 years. After that Studio is $1,999 a year.
What does it cost me when a couple pays by bank?
Stripe's bank fee is 0.8%, capped at $5, so a $20,000 balance costs $5 to collect. A card costs 2.9% plus 30¢. On Pro and Studio, The Veil adds nothing on top. On Free, the 3% platform fee applies either way. Checks and cash are recorded in one tap and cost nothing.
Can I pass the card fee on to my clients?
You can reward the cheaper way instead. Turn on a bank discount of up to 2.5% and your clients see both prices on every payment: the bank price and the card price. It never takes off more than the card fee you'd have paid, so it can't cost you money, and a discount for paying another way is allowed in every state. A card surcharge isn't: three states ban it and it can never go on a debit card. The bank discount is on every plan.
Is there an API, or Zapier?
There's an API. Make a key on Team, under API keys, and your own systems or a voice assistant can read your leads, bookings and calendar and add new leads. A key sees what the person who made it sees, never messages a client on its own, and every call is logged. Read keys come with Pro; write keys with Studio. Our Zapier app is coming, and Instagram and Facebook lead ads will come in through it. Until then, Zapier's own Webhooks step works with our webhooks and the API.
Who holds the money?
You do. Payments run through Stripe from the couple to your own connected account. We don't sit on your deposits, and there is no payout schedule of ours to wait on.
Do my clients have to use The Veil?
No. A client who isn't on The Veil gets their own page by link, where they can accept your quote, sign the contract and pay. When a couple does plan in The Veil, you also get their live plan: the count, the dietary list, the floor plan and the music.
Can I deliver the couple's photos through The Veil?
Yes. Once you're booked, photographers, videographers and planners add the day's photos to the couple's gallery from the lead, and a wedding film by its YouTube or Vimeo link. They sit beside the guests' photos, marked as yours, and the couple sees them in the app and on their invitation page.
Can clients book and pay a deposit without emailing us?
Yes, on Pro, if you switch on Book online. Clients pick an open date and room, a package, their guest count and any extras, see the total, the deposit and your cancellation terms, and book. The date holds for a day or two while they pay the deposit, which is what books it. Your rates, minimums and calendar decide what's open and what it costs.
Can it post new leads to Slack, or connect to our other tools?
Yes, on Pro. Add a Slack channel or any https address in Team, choose the events (a new lead, a reply, a quote accepted, a booking, a payment), and each one arrives as it happens, signed so your system can trust it. A failed delivery is tried again, and you can send any one again from the log.
Can we track our own details on each booking?
Yes. Add fields of your own (the officiant, the linen colour, a permit number) as text, dates, numbers, pick-one lists or yes/no: three on Free, up to twelve on Pro. Keep them to your team or ask the client to fill them in on their page, filter your leads by them, and print the ones the kitchen needs.
Can clients add extras to a quote themselves?
Yes, on Pro. List the optional extras on a quote (a late-night snack, an extra hour, a champagne toast), flat or per guest, and the client ticks the ones they want before accepting. The total updates as they choose, and you're told what they added.
Can a booking run over more than one day?
Yes, on every plan. A booking keeps its main day and can start up to a week before it or end up to a week after, for a rehearsal dinner, a brunch or a weekend buyout. Every day of it is blocked, and freed again if the booking moves or is cancelled. The run sheet and the day and kitchen sheets have a heading for each day.
Can we hold a room block for the guests?
Yes, on every plan. Add the block to a booked wedding: the hotel or your own rooms, how many, the rate, the group code, the booking link and the release date. Every guest sees it under Where to stay on their invitation. You see how many parties have booked, and their names when the couple shares where guests are staying.
Can our emails to clients come from our own address?
Yes, on Pro. Add your domain in Settings, then the three records we show you at your domain host. Once they check out, quotes, reminders and replies to your clients go from your own address, and replies still land on the lead. Until then they go as before, from The Veil on your behalf.
Does it work with QuickBooks?
On Pro, QuickBooks Online gets every invoice, payment, refund and fee, so payouts reconcile. Deposits can wait as a liability until the event, tax posts at your QuickBooks rate, and on Studio each location gets its own class. Billing also lays out each month's money in, fees and refunds, with a CSV, on every plan. We're finishing Intuit's review now, and connecting your own company opens when it's done.
What does the AI do, and does it send anything?
On Pro it drafts a reply from your own packages and what your calendar says about their date, starts a quote from their inquiry, catches you up on a lead (where it stands, what the client is waiting on, the next step) and turns a voice memo from a tour into a note. It never sends anything. You edit and send. Your clients also get the key terms of your contract in plain words before they sign, marked as a summary.
Is there an app for my business?
Yes. The Veil Vendors brings your leads, messages, calendar, holds and day sheets to your phone, and you can run the day from it. It signs in with your portal account and comes with every plan, including Free. It's on Google Play now, and the iPhone version is coming soon to the App Store.